Privacy Policy

Effective Date: March 20, 2026

Last Updated: March 20, 2026

1. Introduction

This Privacy Policy explains how USBUtil (“we,” “us,” or “our”) collects, uses, and protects information when you visit usbutil.net. We are committed to protecting your privacy and being transparent about our data practices.

This policy applies to all visitors of our website, which provides information, guides, and download links related to USBUtil — a PS2 ISO to USB conversion utility for Windows. By using this website, you agree to the practices described below.

2. Information We Collect

Information You Voluntarily Provide

We only collect personal information that you choose to share with us. This is limited to:

  • Contact form submissions: If you reach out through our Contact page, we receive your name, email address, and message content. We do not require account registration, login, or payment of any kind.

Information Collected Automatically

When you visit usbutil.net, certain technical information is collected automatically through server logs and third-party services:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URL (the page that brought you here)
  • Pages visited and time spent on each page
  • Device type (desktop, mobile, or tablet)
  • Approximate geographic location at the country or region level, derived from your IP address

Cookies and Tracking Technologies

Our website uses cookies and similar technologies for several purposes:

Essential Cookies

WordPress sets functional cookies necessary for the site to operate correctly. These handle basic functionality and do not track you for marketing purposes.

Analytics Cookies (Google Analytics 4)

We may use Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 collects aggregated data such as pageviews, session duration, traffic sources, and general demographic information. GA4 does not collect personally identifiable information. You can opt out by installing Google’s opt-out browser add-on.

Advertising Cookies (Google AdSense)

We may display advertisements through Google AdSense. AdSense uses cookies to serve ads based on your browsing history and prior visits to this and other websites. You can manage personalized ad preferences at Google Ad Settings or opt out of third-party advertising cookies at aboutads.info.

Cloudflare Cookies

Our site uses Cloudflare for CDN and security services. Cloudflare may set cookies (such as __cf_bm and __cflb) to manage bot protection and load balancing. These are strictly functional and do not track personal activity.

3. How We Use Your Information

We use the information described above for the following purposes:

  • To operate and maintain the usbutil.net website
  • To analyze traffic patterns and improve our content through analytics tools
  • To display relevant advertisements via Google AdSense
  • To respond to inquiries submitted through the contact form
  • To detect and prevent security threats through Cloudflare

We do not use your data for any purpose beyond what is described in this policy.

4. Third-Party Services

We rely on a limited number of third-party services to operate this website. Each service has its own privacy policy governing how it handles data:

Google Analytics 4 Traffic analytics provided by Google LLC. Google Privacy Policy
Google AdSense Display advertising provided by Google LLC. Google Ads Policy
Cloudflare CDN and security services by Cloudflare, Inc. Cloudflare Privacy Policy
WordPress Self-hosted open-source CMS. No data is transmitted to WordPress.org from our installation.

5. Data Sharing and Disclosure

We do not sell your personal data to anyone. We do not share your information with third parties except as described in this policy (Google Analytics, Google AdSense, and Cloudflare). We may disclose information if required by law, court order, or governmental request. Aggregated, anonymized data that cannot identify individual users may be used for internal site improvement.

6. Data Retention

  • Server logs: Retained for approximately 30 days, then automatically purged.
  • Analytics data: Retained per Google Analytics default settings (up to 14 months).
  • Contact form submissions: Retained until the inquiry has been addressed, then deleted.
  • Cookies: Session cookies expire when you close your browser. Persistent cookies have varying expiration dates set by their respective services.

7. Your Rights and Choices

You have several options for controlling how your data is collected and used:

  • Browser cookies: You can disable or clear cookies through your browser settings at any time.
  • Google Analytics: Install the Google Analytics Opt-out Add-on to prevent tracking.
  • Personalized ads: Adjust your preferences at Google Ad Settings.
  • Data deletion: You may request deletion of any personal data we hold by contacting us through our Contact page.

For EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data.

For California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act, including the right to know what personal data we collect, request its deletion, opt out of its sale (we do not sell personal data), and be free from discrimination for exercising these rights.

8. Children’s Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently received data from a child under 13, we will delete that information promptly. If you believe a child has provided us with personal data, please contact us immediately.

9. Security

We take reasonable measures to protect information collected through our website:

  • All traffic is encrypted using HTTPS/SSL.
  • Cloudflare provides DDoS protection and a web application firewall (WAF).
  • Server access is restricted and monitored.

While we implement these safeguards, no method of data transmission over the internet is guaranteed to be completely secure. We cannot guarantee absolute security of your information.

10. International Data Transfers

Our servers and the third-party services we use may process data in countries outside your own. By visiting usbutil.net, you consent to such transfers. Where applicable, we rely on standard contractual clauses and other appropriate safeguards to protect transferred data.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date. Your continued use of the website after changes are published constitutes acceptance of the updated policy. We encourage you to review this page occasionally for the latest information.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out through our Contact page. We will do our best to respond promptly.